Gold Award for Pentawards 2018

11 September 2018

In this year’s Pentawards, a worldwide packaging design competition, we are happy to share that TRIA has bagged a Gold Pentaward for our CRAVE Nasi Lemak & Teh Tarik packaging revamp!

Our new packaging solution for CRAVE helps prevent about 40 tonnes of plastic from being sent to landfills every year. On top of that, we paid tribute to the rich heritage of Malay cuisine using dried leaf motifs. It heartens us to see many people enjoy their meal in our iconic takeaway boxes daily.

It is one of our first awards for packaging design innovation, and we could not be happier! We will strive to deliver even greater work from here on out. Thank you for your support!