Circularity: Desert or Opportunity?
Read about our CEO’s sharing on how circularity is “tough business”, why the industry is not attracting top talent, and why he has no regrets in embarking on this path.
“Sustainability is in a difficult space where you have to make sure [your product or service] is scalable. Sustainability and scalability have an inverse relationship. There have been a lot of sustainability, corporate social responsibility movements, but they are only one-time events because there is no scalable business model.
There are people who want to fund and promote sustainability activities, but there is a big gulf between sustainability and scalability. It really requires commitment to invest in scalability to realise circularity.”
Ng Pei Kang, CEO TRIA
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